Beovision
Brand extension project: Bang & Olufsen
Aim This project focuses on showcasing my ability to implement design identity. I took Bang & Olufsen's brand and applied it to a product out of their target product market.
Brand Research
Bang & Olufsen is a Danish company that designs high-end audio and video equipment.
It aims to create experiences that move people through sound, design, and craft.
It aims to create experiences that move people through sound, design, and craft.
Target Market
These are affluent consumers who value high-quality audio and video equipment and those who appreciate minimalist, contemporary design.
Bang & Olufsen’s products are aimed at customers who are willing to pay a premium for superior performance and design.
