Beovision
Applying Bang & Olufsen's design identity to sunglasses, a brand extension project.
BRAND RESEARCH
Bang & Olufsen is a Danish company that designs high-end audio and video equipment.
It aims to create experiences that move people through sound, design, and craft.
TARGET AUDIENCE
These are affluent consumers who value high-quality audio and video equipment and those who appreciate minimalist, contemporary design.
Bang & Olufsen’s products are aimed at customers who are willing to pay a premium for superior performance and design.
OTHER WORK
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